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Research papers

The media and research scene in Portugal

Based on data provided from existing studies, there are in Portugal sophisticated models for media planning, in particular TOM model from Odec, operating with Euroteste data, and MARKSEL model, operating with BAREME and AGB Portugal's data. In...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Luis Queirós
June 15, 1992
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Citation

Queirós, L. (1992a, June 15). The media and research scene in Portugal. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-media-and-research-scene-in-portugal


Research papers

MARKSEL

Nowadays there are several computer programs which seek essentially to supply media planners with tools which may enable them to reduce the degree of uncertainty which is associated with the selection of the supports to diffuse the advertising...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Luis Queirós
May 5, 1991
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Citation

Queirós, L. (1991a, May 05). MARKSEL . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marksel-


Research papers

MARKSEL (Portuguese)

Nowadays there are several computer programs which seek essentially to supply media planners with tools which may enable them to reduce the degree of uncertainty which is associated with the selection of the supports to diffuse the advertising...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Luis Queirós
May 5, 1991
×

Citation

Queirós, L. (1991a, May 05). MARKSEL (Portuguese). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marksel-portuguese-